Marketing Manager/Director

Who is Wilkin & Guttenplan, P.C.?

Founded in 1983, Wilkin & Guttenplan, P.C. is a leading accounting and consulting firm based in East Brunswick, New Jersey. We serve closely-held/middle market businesses and their owners, high-net worth individuals, medical/healthcare practices and a multitude of real estate entities, as well as niche markets such as sports and entertainment. Our areas of expertise include auditing, compilations, reviews, financial statement preparation, international commerce, litigation support and tax/trust & estate solutions.

  • We offer a unique culture that emphasizes and values work/life balance
  • Our collaborative work environment is strongly committed to your professional growth
  • We are consistently named a Best Place to Work in New Jersey
  • NJBiz has ranked us as one of the Top 25 Accounting Firms in New Jersey
  • Accounting Today named us one of the Best Accounting Firms to work for
  • We were voted as the best place to Work for Millennials in the United States

Job Description

  • Assist and guide marketing strategy – overall, and in practice niches
  • Oversee effective web and social media presence
  • Write web updates and other news updates for publication on the Firm’s website, Intranet, Newsletter and Social Media sites
  • Organize and oversee effective PR and branding activities
  • Manage the proposal process to ensure quality, consistency and proper coordination by supporting partners and marketing/administrative personnel through writing, editing, collecting relevant data/industry research and proofreading proposals
  • Manage and attend sponsored industry events including defining event strategy and coordination of all event tactics including booth, personnel, promotion, speaking opportunities and appointments, client/target research
  • Effectively manage work of marketing coordinator and admin support for marketing
  • Guide and create ad theme content and written materials
  • Drive accountability of marketing efforts and lead tracking/generation
  • Be active outside of office for connecting with people, firms and trade organizations
  • Define, identify and help pursue targets
  • Stay up-to-date on current industry trends
  • Promote internal culture and publicity for being an employer of choice

Qualifications

  • Bachelor’s degree in marketing, communications, public relations or related area
  • Minimum 5 years of marketing experience in a professional services organization (accounting or law firm experience preferred)
  • Excellent project management, strategic thinking, interpersonal, organizational, verbal, written and creative skills
  • Executive presence, initiative, resourcefulness and are task-oriented
  • Extensive knowledge of Microsoft Office and Adobe Creative Suite; familiarity with Constant Contact and Hub Spot (a plus)

We believe in equal opportunity:

Wilkin & Guttenplan P.C. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, national origin, disability, sexual orientation or protected veteran status, or any other characteristic protected by federal, state or local law.

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