East Brunswick, NJ — WilkinGuttenplan (WG), a full-service accounting and advisory firm, is proud to announce that its in-house marketing team has been awarded the 2025 Marketing Achievement Award in the Content Marketing Campaign – External Recruitment category by the Association for Accounting Marketing (AAM). This national honor recognizes the firm’s innovative “Work at WG” recruiting campaign, which reimagines how employer branding can create authentic emotional connections with today’s job seekers.
The campaign strengthened WilkinGuttenplan’s brand by using narrative-driven content and thoughtfully curated visuals to spotlight its people-first culture. Through storytelling and values-based messaging, it conveyed the firm’s commitment to work-life balance, growth, and authenticity—positioning WG as a modern, purpose-driven brand that connects with audiences on a human level.
The campaign delivered strong results, including increased traffic to the firm’s careers page, higher job application click-through rates, and a measurable lift in brand sentiment and awareness among potential candidates.
“We’re honored to be recognized by AAM for a campaign that was both creative and strategic,” said Karen Z. Waga, Chief Marketing Officer at WilkinGuttenplan. “Our goal was to create content that genuinely reflects who we are. This award is not just a celebration of creative strategy—it’s validation that storytelling with heart and authenticity can powerfully influence talent attraction. I’m incredibly proud of our team for developing a campaign that connects on a human level and reinforces the values that define life at WG.”
The AAM Marketing Achievement Awards recognize excellence in marketing within the accounting profession. Submissions are evaluated by a panel of industry experts based on innovation, execution, and measurable impact.
